The Ministry of Micro, Small and Medium Enterprises (MSME) has signed an MoU with the Tribal Cooperative Marketing Development Federation of India (TRIFED) to expand market access for eligible tribal artisans registered under the PM Vishwakarma Scheme.
Under the partnership, artisans will be able to showcase and sell their products through TRIFED's Tribes India retail network and online marketplace, subject to applicable policies and onboarding conditions.
The collaboration will cover traditional trades such as carpentry, pottery, metalwork, goldsmithing, basket-making, toy-making and jewellery. TRIFED will also support artisans through capacity building, product aggregation, quality assurance, packaging, imaging and cataloguing.
The initiative aims to enhance the visibility and market reach of traditional tribal products by connecting artisans with wider retail and digital platforms.